Whether leather or vinyl, attempt to clean water stains and mineral deposits first with white vinegar. Allow absorbent leathers to evaporate.
Rub ‘n Restore® colors can conceal any remaining water stains.
Leather that that was saturated and shrank, such that you can see and feel the difference of the grain (texture), is permanently etched. No amount of colored refinishing, moisturizing or massaging can correct etching.